Instagram is the best option for marketers to grow their brand presence, increase sales and drive traffic to their website.
Here are the main points of promoting your brand that will assist you to increase Instagram engagement in 2020.
Post Consistently
Posting content on Instagram consistently engages a lot of audiences with your content and makes your feed fresh and relevant. Post three to four posts daily on your Instagram profile.
Create a Powerful Brand Presence
Focus on building your profile, produce stylish and recent pictures to keep your profile look smart.
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Choose the Correct Hashtags
Make your hashtags too generic and choose the correct kind of hashtags that are associated with your business. Use of the right selection of keywords helps your brand to increase its reach. you can use 30 hashtags in your Instagram post. Also, add hashtags in your Instagram bio to extend your profile visibility.
Create Branded Hashtag
A branded hashtag is also a very important part of a powerful Instagram marketing approach. The most effective way to start is a general branded hashtag. It can be short, interesting and include your brand name in any type.
Branded hashtags make your content more discoverable, build a strong community and drive traffic to your website. Also, It helps you to arrange your content, make it easily searchable and traceable.
Focus on User-Generated Content
User-generated content on Instagram is a good thing for marketers. It creates the opportunity for followers to attach themselves more powerfully with a brand. Also, It decreases the cost because the content is being generated and maintained by your audience.
