The Instagram marketing plan is a set of goals, actions, and processes described by brands to utilise Instagram as a way of achieving its marketing purposes. An Instagram marketing plan is a part of social media marketing and is followed to its goals and processes.
A perfect method of achieving these goals is to create a business profile on Instagram and post relevant and appealing content on your Instagram feed and also in Instagram stories to grow followers and engagement through likes, comments, direct messages, and contact links.
Let's see the top Instagram marketing tips that will assist you to get the highest output for your business from Instagram.
Optimize Your Instagram Bio
Your Instagram bio is the first thing that users will see on your Instagram profile. To make sure that you engage these users, you need to create a bio that is informative, attractive, and engaging.
In your bio, make sure to add a proper and brief description of your brand or product. Also, include a content that you want to share on your page.
Also, add a relevant URL where you want to drive the traffic. It can be your website home page URL, a landing page, or your product page.
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Use Relevant Hashtags
Hashtags are used in Instagram similarly as Twitter, Facebook, LinkedIn, and other social media. Instagram posts that use hashtags get a 12.6% increase in engagement compared to those who don’t use hashtags. So, develop a strategy that has a combination of highly popular hashtags, product-related hashtags, branded hashtags, and low search volume hashtags.
Take Advantage of Instagram Stories
Instagram Stories has the highest engagement rates. It is a powerful tool to connect and engage with the maximum audience in a few seconds. Use Instagram Stories to boost your content and engage with your audience in different ways. Through Instagram Stories, you can ask a question, create a poll to know what audience thinking about your brand.
