Instagram is not just social media, but it is also a business platform for brands. Instagram marketing is used for branding posts.
Here are some useful tips to improve your Instagram marketing strategy.
1. New Features
Instagram is a platform where you always find innovative and valuable features. Instagram has features like live streaming, Instagram Stories, and IGTV. Due to the competitive intensity between social media platforms and the competition to obtain more users, Instagram is continually improving its services.
2. Tweets and Memes
Tweets and Memes have grown as the most popular type of funny Instagram content, and this trend will increase further in 2020. There has been an increase in entertaining content on Instagram. People have started posting funny tweets as posts and stories on Instagram. This trend is new, but it has taken the Instagram platform on top. But on the other hand, memes have been there for a while and are quite popular on Instagram. There are many people on Instagram doing this.
Marketers are already using this trend to take benefit. Most people want to see rich content on Instagram and take branded content as native content.
You can use your tweets or someone else. Instagram is all about sharing curated content, so you don’t need to produce brand-new content every single time.
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3. Instagram Live Progress in Popularity
Since the launch of Instagram Live in 2016, live videos have become very popular on Instagram. Streaming live videos in real-time has its advantage. You can interact with your audience directly in real-time; it allows two-way communication. Instagram live gives you feedback, what people think about your brand and will enable them to ask questions about your brand through messages and allow you to answer them instantly.
The Instagram live feature provides opportunities for brands to engage more audience. Also, use this feature when you are launching your new product. Go live during your brand event to engage more audience and give them a good experience, even if it is from a distance. Live videos are more engaging and interactive, and you should start using this for your business.
