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Most Effective Instagram Marketing Tips

· Instagram

Instagram is not just a photo and video sharing site with friends, but it is also a powerful marketing tool for business. The social media platform has around 800 million monthly active users, from which 25 million are business accounts. It’s an excellent platform to engage a maximum audience and attract new ones with your brand.

 

Here, we share some valuable marketing tips that will help you to improve your brand presence.

 

Look to Your Competitors

Your competitors are a great source of inspiration for your own Instagram posts. Take a look at what they are doing, what strategy they are following, or what kind of content they post on their Instagram profile. Analyze them and try to express your brand with an effective strategy. The right choice of captions on images will able your customers to understand the product or services. Spend your time to research the correct type of hashtags that are related to your industry. Also, use location-based hashtags and your brand name as a hashtag.

 

Take Advantage of Instagram Stories

Instagram story is an excellent feature of Instagram that helps the business and develop more interests by showing customers new products, giveaways, or sales. Because stories show at the top of the feed, they are easily noticeable. Adding promotions in the stories are very beneficial and encourage users to keep coming back to check updates. Also, Instagram gives you the option to add a link in your stories.

 

Partner with Influencers

Influencer marketing is an excellent digital marketing strategy, and it’s a unique way to get more engagement. For influencer marketing find popular accounts that market your business and help you to improve your brand presence.

 

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